More nascent, though, is the understanding that animal products are frequently utilized in non-food products, and more recent are business initiatives to address this matter. Not surprisingly, then, reports about the viability of the milk industry have recently been prominent. The seminal vegan brand Myoko’s has been sued (unsuccessfully) by a dairy industry representative for making use of terms like “dairy” and “butter” and up to 40% of milk purchased presently is dairy-free. Beyond Meat is fast becoming a highly potent multi-national corporation, Impossible Burgers are sold at Burger King, KFC has introduced vegan chicken, Ben and Jerry’s offers 12 types of vegan non-dairy desserts and Taco Bell and Starbucks are offering vegan products. Also, certified-vegan products now abound in Whole Foods and health food stores. As a young adult in the early 1990s, there was barely a vegetarian restaurant in my midst and there are now well more than 100 strictly vegan restaurants in the city and dozens more loudly promote the availability of vegan options. As a longtime vegan residing in NYC, the alteration to the landscape via a vegan lens is dramatic. And the vegan population is similarly growing in countries including Germany, the UK, Australia and Israel.

population or nearly 20 million people identify as vegan, representing a dramatic increase over the last several years.

Recent research indicates that as much as 6% of the U.S. I’ve come to believe, for the first time since I became aware of the repercussions of consuming animal products, that veganism is no longer a niche and, rather, that it’s becoming mainstream. Original post: Make Tennis Vegan Petition: Vegan Tennis Facebook Group: Vegan Tennis LinkedIn Group: Original Article: VEGANISM IS RISING IN MULTIPLE FORMS Next Call: Wool-less Tennis Balls By: Danny Rosenthal, Sheeps There’s been an awakening, and there’s a movement afoot. Find out more about Sheeps’ mission, as well as where to find vegan tennis gear at. He became distressed that while deriving immense pleasure from the sport he was also contributing to the harm of animals. In 2018, he discovered that most tennis balls contain wool and many tennis sneakers (even those without leather) contain animal products. Danny Rosenthal is a passionate tennis player, an animal welfare supporter and a 27-year vegan.

Danny Rosenthal from Sheeps discusses his company’s efforts to make tennis balls vegan and sustainable, and why it’s important.

Rise of the wool ball